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PROJECT OVERVIEW

M.U.P Events is an events promoter based in Welkom South Africa. Their events focus on commercial and bass music. Their aesthetic is high contrast, bright, vivid imagery to give that “college party” feel.

My project was to give this brand a quality facelift. They needed a logo redesign as well as event artwork for all future events.

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LOGO RE-DESIGN

The old logo had a good idea, but was not executed well. My aim was to refresh it, but keep the idea and brand identity elements. I also adapted it to be only one color so it can be used on a variety of poster designs easily.

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BRAND IN ACTION

Images formatted for use on social media like Instagram and Facebook. Main feed as well as Story posts.